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Meet Your Website Goals!
Your website should present a professional appearance. We've all seen those
home-made sites that don't look quite right. If a someone doesn't know
what looks right for their own business, can they be trusted to deliver
their service the right way? Folks who use this approach start out trying to
save money, and end up costing themselves untold dollars in foregone
opportunities.
Your website content must be well written with no mistakes in spelling or
grammar. You can ask DataSmith to review your pages and "WordSmith" your
content - every step of the way, we partner with you to achieve your website
goals. And it's all included in your low monthly price!
You need a well designed site with interesting and up to date content. Your
pages should be easy to navigate (not confusing), easy to tell someone about,
easy to print, and easy to return to. These features will tell the visitor that
you anticipate their needs, and you'll go out of your way to meet them. Smooth
sailing.
Who Are Your Website Visitors?
There are quite a few criteria that determines how someone arrives at your site.
If you subscribe to a search engine advertising service (available for as
little as $20 per month), you can obtain targeted traffic. New websites with a
small number of visitors and a large number of comparable (competing) websites
could take years before their website appears at the top of a search.
For a business that serves under a thousand customers, the best way might be
word-of-mouth. Your www-address should appear on your signs, your business
cards, your print ads, your brochures, your vehicles, your invoices - anywhere
someone might see the address and decide to find out who you are, what you do,
what you have to say. This takes us to the next topic...
What Will Your Visitors Be Able to Do on Your Website?
Aside from ease of navigation and use, your pages should provide the information
that the visitor is looking for. For example, have you ever visited a website
and been forced to search for a phone number or address? Ever finally
find contact information but the area code or zip code is
not included? Don't let your website frustrate a prospective
client!
Ideally, you are in the position to anticipate visitor expectations. They want
to learn about you and contact you. They want to find out what you can do, and
see examples of your work. They want to develop an understanding about how you
do business, and how you compare with other alternatives. They want to know
that further examination of your company makes sense - and will likely not be a
waste of time.
DataSmith Consulting, Inc. listens carefully and assists you every step of the
way. We provide tools that give you control over every aspect of your website,
and then we stand ready to help you with any aspect of your service. Thinking
about a website? We'd enjoy the chance to discuss your needs.
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